Background: The maternal mortality rate (MMR) in Indonesia remains high, partly due to the lack of pregnant women’s knowledge regarding Birth Preparedness and Complication Readiness (BPCR). Effective health education strategies are essential to address this issue. Information-based animated videos are considered engaging, easy to understand, and effective in improving knowledge retention.
Objective: To determine the effectiveness of information-based animated videos in improving pregnant women’s knowledge about BPCR.
Methods: This study employed a non-equivalent control group design with a quantitative approach. A total of 54 pregnant women were selected using purposive sampling and divided into intervention (n=27) and control groups (n=27). The research instrument was a BPCR knowledge questionnaire. Data analysis was conducted using paired t-test, independent t-test, and ANCOVA.
Results: There was a significant improvement in knowledge among the intervention group after being provided with information-based animated videos compared to the control group (p<0.05). Respondents’ characteristics were also associated with the increase in knowledge.
Conclusion: Information-based animated videos are effective in increasing pregnant women’s knowledge about BPCR and can be used as an alternative educational tool in maternal nursing services.
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